01 / CORE SERVICE

BRAND IDENTITY

A DISTINCTIVE BRAND LOOK

Brand identity, logo and color system

01 / OVERVIEW

A CLEARER START

A brand identity is more than a logo. It is the system that keeps a brand recognizable across every touchpoint.

We translate brand direction into practical rules for marks, color, type, imagery and applications.

02 / SCOPE

SERVICE
SCOPE

  1. 01Logo Design
  2. 02Brand Colors & Typography
  3. 03Supporting Graphics & Visual Language
  4. 04Visual Identity Guidelines

Brand identity services for Shanghai, China-wide and international product teams.

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