SELECTED PROJECT · 2025
PASTRYPastry Gift Packaging
01 / PROJECT OVERVIEW
PROJECT
OVERVIEW Project overview
Background
This brand and packaging system was created for a pastry gifting range. It establishes clear relationships between gift boxes, individual products and retail materials while keeping four product groups easy to distinguish.
The solution goes beyond a single box front. Brand hierarchy, product names, color coding and graphic symbols are organized into a repeatable system for future products.
02 / VISUAL DIRECTION
VISUAL DIRECTION Visual direction
FESTIVE
COLOR-CODED
SYSTEMATIC
The visual direction starts from the celebratory quality of pastry gifting. Saturated colors create immediate recognition, while a consistent information grid and graphic scale keep the full range coherent.
03 / PROJECT GALLERY
THE VISUAL
SYSTEM
Different formats reveal the range, details and real applications as one complete visual system.
04 / DESIGN NOTES
DESIGN NOTES Design notes
- 01
SERIES SYSTEM
A shared information structure allows colors and symbols to change by product without losing family recognition.
- 02
SYMBOL & COLOR
Distinct saturated colors and graphic symbols make each product easy to identify from a distance.
- 03
GIFTING EXPERIENCE
Gift boxes, individual packs and retail materials use the same hierarchy to create one continuous experience.